Transinsular, a company within the ETE Group and a national leader in maritime freight transport, is unveiling a new visual identity that symbolises the start of a new cycle of innovation and closer ties with its customers, partners and communities, and is better aligned with the challenges facing national and international maritime logistics.
With over 40 years’ experience in the sector, Transinsular is reinforcing its mission to foster economic development, integrate regions and promote sustainability, whilst maintaining the passion for service that has always set it apart. The new visual identity reflects the brand’s renewed positioning, embodying modernity, dynamism and sustainability, whilst retaining the essence of its legacy. The new logo draws inspiration from cargo as a representation of its mission, incorporates new colours combined with contemporary lettering, and highlights the “T” as a symbol of strength and unity, formalising the creation of a unique and global brand.
“The unveiling of Transinsular’s new brand identity represents much more than an aesthetic change. It reflects our ongoing commitment to excellence and innovation, as well as our determination to evolve alongside our customers and partners. The future we are embarking on today will be underpinned by the same passion that has brought us this far: that of serving our customers well and contributing to sustainable development wherever we operate,” says Eduardo Galo, CEO of Transinsular.
With this rebranding, Transinsular positions itself as a trusted partner, reinforcing the reliability and frequency of its services, as well as its commitment to innovative maritime logistics solutions that add value for customers and contribute to sustainable growth.
For Inês Oliveira, Corporate Director of Communications and Brand at the ETE Group, “Transinsular’s new identity reflects a new cycle that combines modernity, sustainability and closeness. Inspired by a legacy spanning more than 40 years and the ETE Group’s DNA, this image conveys the strength and unity of a brand that presents itself as more dynamic and future-focused, whilst retaining its core essence. We want to continue building solid and lasting relationships with customers, partners and communities, with the passion and purpose that have always guided us.”
The new brand identity marks the beginning of an era in which Transinsular aims to be even closer to its customers, with services tailored to the market’s current and future needs, always guided by a clear purpose: Your cargo. Our commitment.