Transinsular, a GRUPO ETE’s company and a national leader in shipping, unveils a new brand identity that symbolises the start of a new era of innovation keeping closer to its customers, partners, and communities, and more aligned with the challenges of both national and international maritime logistics.
With over 40 years of experience in the sector, Transinsular reaffirms its mission to foster economic development, integrate territories, and promote sustainability, maintaining the passion for service that has always set it apart.
The new brand identity reflects the brand’s renewed positioning, expressing modernity, dynamism, and sustainability, without losing the essence of its legacy. The new logo draws inspiration from cargo as a representation of its mission, incorporates new colours combined with modern lettering, and highlights the “T” as a symbol of strength and unity, formalising the creation of a unique and global brand.
“ Transinsular’s new image represents much more than an aesthetic change. It reflects our ongoing commitment to excellence and innovation, as well as our determination to evolve alongside our customers and partners. The future that begins today will be sustained by the same passion that has brought us this far: to serve well and contribute to sustainable development wherever we operate,” states Eduardo Galo, CEO of Transinsular.
With this renewal, Transinsular positions itself as a trusted partner, strengthening the reliability and frequency of its services, as well as its commitment to innovative maritime logistics solutions that add value for customers and contribute to sustainable growth.
For Inês Oliveira, Grupo ETE’s Corporate Director of Communication and Brand , “Transinsular’s new identity reflects a new cycle that combines modernity, sustainability, and proximity. Inspired by a legacy of over 40 years and by the ETE Group’s DNA, this image conveys the strength and unity of a brand that presents itself as more dynamic and future-oriented, while retaining the same essence. We want to continue building strong and lasting relationships with customers, partners, and communities, guided by the passion and purpose that have always led us.”
The new image marks the start of an era in which Transinsular aims to be even closer to its customers, with services tailored to the current and future needs of the market, always guided by a clear purpose: Your cargo. Our commitment.